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Early Prime Day deals are already in full swing, but the big sale event is looming just around the corner. Set to start the morning of Tuesday, July 12 and continue through the end of day on July 13, Amazon Prime Day sales have continued to grow since the event first began in July 2015.
So get your wallets ready for Black Friday in July, as Prime members will get exclusive access to some of the largest discounts seen this year. We will be sifting through all of the best deals, including short-lived must-have lightning deals, on every category imaginable.
We’ll be your shopping guide on everything from fitness and grocery, wearables and electronics, home appliances and camping gear, as well as taking advantage of everyday necessities (like batteries and cleaning supplies). Be sure to check back on Tuesday for the start of Amazon’s Prime Day event.
Whether you have an Echo or Echo Show, this Amazon Smart Plug can come in pretty handy. It can turn any of your regular outlets into a smart and the setup is done in a matter of minutes. After that you can use the Alexa app or ask the assistant to turn that outlet on or off.
Amazon’s latest deal on the 4th Gen Echo Dot is fantastic. It’s 60% off at just $19.99 and you get your choice of colors. It’s the perfect compact smart speaker to fill a room with music or just be an easy way to ask Alexa for something.
The Echo Show 5 not only pairs Alexa's voice responses with visuals, but it can also show the time or weather, be a mini movie screen, and act as a digital photo frame. It's 59% off at just $34.99.
If you’ve been looking to add a stationary fitness bike to your workout routine, now’s a great time to jump on Amazon’s Prime Day deal featuring the Schwinn IC4 Indoor bike. The IC4 has app connectivity built in so you can wirelessly share your cycling stats with Peloton and Zwift and even virtually compete with other cyclists.
No home gym is complete without a set of dumbbells and now, you can get Bowflex’s adjustable pair at a discounted price. We rated these the best adjustable dumbbells in a recent roundup thanks to their versatility and ease of use. The weight of these dumbbells can be adjusted between 5 - 52.5-pounds making them a great pick for most users.
Finding an affordable, easy to move treadmill can be tough. Weslo’s Cadence G 5.9i folding treadmill eliminates both of those issues while also offering some great features such as Bluetooth connectivity and a complimentary 30-day iFIT membership—all for less than $300 this Prime Day.
These adjustable dumbbells range in weight between 5 - 50-pounds per hand and come with a 5-year warranty. If you find yourself needing additional weight as you progress through your fitness journey, these dumbbells can be adapted to weigh up to 90-pounds per hand using expansion kits that are sold separately.
These kettlebells are perfect for strength training and adding resistance to any workout. They’re made of solid cast iron for maximum durability and the powder coating ensures a comfortable grip. Plus, a flat bottom makes storing these upright a breeze.
If you need to stock up on some extra bath towels, bedsheet sets and bathrobes, look no further. Shop the Amazon Brand for all of your bedding and bath essentials, already on sale with a Prime membership.
This versatile 9-in-1 Chefman appliance air fries, bakes, broils, toasts and so much more. With high temperature ranges, you can get crispy fried foods using less or no oil compared to traditional fryers. This family-sized oven can fit a 10-inch pizza or whole chicken.
If you’re looking for a rapid boil, high-quality stainless steel design, check out the COSORI electric kettle. It automatically shuts off 30 seconds after it finishes boiling, and boil-dry protection prevents the kettle from turning on when there is no water. It’s easy to clean, easy to program, and a perfect gift idea for any tea lover.
Snag 43% off the Shark AV752 ION Robot Vacuum. If you’ve been eyeing a reliable vacuum robot (over 7,600 reviews and counting), it has a 120 minute runtime, comes with three brush types, a charging dock, two side brushes and filters. Use the SharkClean app to set up a custom cleaning schedule.
Do it yourself tortillas have never been easier. From tortillas and empanadas to quesadillas and Arepas, this Victoria 8-inch cast iron tortilla press is just what any food lover wants. Currently marked down 32%, down to $19.75.
Get a good night’s rest with this Tuft & Needle mattress made of comfy gel memory foam designed to help reduce motion transfer. Those who suffer from hot spots created by pressure points will love that this mattress offers enough softness for sensitive areas while still remaining firm and featuring reinforced edges that make it easy to get in and out of bed.
Those looking for a firm mattress this Prime Day will be happy to find Casper’s Sleep Element model for under $600 for a queen. The top layer of this mattress is made of memory foam followed by another layer of perforated, breathable foam for better airflow and comfort. Plus, shoppers can take advantage of Casper’s 100-night sleep trial to make sure this model is a good fit for them.
This gel memory foam mattress costs less than $500 for a king size making it a killer Prime Day find. This mattress is cooling and breathable and features a layer of high-density foam under the gel foam for support and comfort throughout the night.
This green tea infused mattress is also imbued with charcoal to help manage moisture so you uninterrupted sleep on layers of body-contouring foam. Plus, at less than $200 for a twin xl model, you can sleep more soundly than ever knowing you snagged a great deal.
Already have the perfect mattress but need a base for it? Check out this affordable Amazon Basics bed base. It comes in six sizes ranging from twin to California king and features steel construction for maximum support and durability regardless of mattress type.
This adjustable bed base is great for those who would benefit from various options when it comes to their sleep positions. You can program the head between 0-60º and the lower leg/foot portion of the base between 0-40º for unparalleled comfort. Bonus: there’s a massage feature, USB ports, and a wireless remote to change positions easily and as often as you like. If you’re interested in a fully customizable sleep experience, this adjustable bed base is a great place to start.
Those looking for cost effective protein powder will be excited to discover that Orgain—a fan favorite—is offering their vanilla bean protein at a discounted rate this Prime Day. Orgain made our list of best protein powders of the year, if you’re a fan, we recommend stocking up while the sale lasts!
Vega’s protein powder is full of good-for-you ingredients including sunflower seed and pumpkin seed protein, 9 essential amino acids, organic kale and spinach, and various vitamins and minerals. Whether you blend or shake your protein powder, Vega offers a smooth, tasty drink.
Those looking for a protein powder that offers extras like hyaluronic acid and vitamin c will find what they’re looking for with Vital Proteins. This unflavored powder easily dissolves in both hot and cold liquids and can be added to your daily coffee, tea, smoothies and more without altering the flavor of your favorite beverages all while providing 20g of collagen peptides per serving.
Those looking to bulk up and maintain muscle mass will like that this protein powder uses whey protein isolate, concentrate, and whey peptides to help support lean muscle mass. Bonus: users rave about the delicious flavor of this protein.
This electrolyte packed drink mix is non-GMO and made using ingredients that feature essential vitamins (including B3, B5 and B12) all while being gluten, dairy, and soy free. These single-serve pre-portioned packs are the perfect on-the-go option for those with busy lifestyles.
The Amazon-made Fire TV Omni is a vibrant and crisp 4K UHD TV with support for a number of visual standards like HDR, HDR 10, and Dolby Vision. Best of all it’s running Fire OS which means instant access to a number of streaming services out of the box.
Any deal on an Apple product is amazing, and $50 off AirPods Pro is a great deal. You'll get class-leading noise cancelling and transparency modes, a deep integration with your other Apple devices and these support immersive, Spatial Audio.
For just shy of $30 the JBL GO 3 is an ultra-portable Bluetooth speaker that can pump out a surprisingly loud tune. Sweetening the deal is the fact that it’s waterproof and dustproof with an IP67 rating.
If you're in the Apple ecosystem, the Apple TV 4K might just be the perfect streaming box for you. Yes, it can stream up to 4K UHD content with support Dolby Vision and high-frame-rate HDR, but it also puts Apple TV+, Photos, Fitness+, HomeKit control and so much more on the big screen. Plus you can ask for content using Siri on the all-new Siri Remote.
The Roku Express 4K+ takes all the power of Roku's streaming platform and bundles it into a compact streaming box. It comes with a Roku Voice Remote that can control you TV as well and an HDMI cable is even included in the box.
These simple shorts will keep you comfy through various workouts, on and off the court, and pretty much through any other activity thanks to their breathable mesh construction and silky lining. They come in several different colorways and varying lengths to suit your individual preferences.
Stay cool during hot runs with these lightweight shorts from Under Armour. The woven fabric makes these shorts comfortable and durable and allows for moisture wicking so you can move uninhibited. Breathable mesh side panels also help keep you cool whether you’re going for a quick jog or training for a marathon.
Offered in both suede and leather, these New Balance men's cross trainers are supremely comfortable and come in three widths (medium, wide, and extra wide) to ensure the perfect fit. A rubber sole and stiff collar make for a stable shoe you can wear all day.
They’re not called Cloudfoams for nothing. These running shoes are ultra lightweight and feature a cushy rubber sole that’s ready to take on miles and miles of runs. A lace closure offers a snug but comfortable fit and a huge variety of colors and designs means you can find a pair that suit your personal style.
Now’s the perfect time to get a new smartwatch—especially because Garmin’s Forerunner is on sale this Prime Day. This GPS watch has an impressive battery life (up to seven days) when used in smartwatch mode and offers running metrics such as your stride length in addition to safety features like incident detection that’ll send your real-time location to your emergency contacts.
Amazon Prime Day is a two-day sale beginning the morning of Tuesday, July 12 through July 13. Early deals have already started rolling out across Amazon, giving shoppers early access to sales, especially on Amazon-produced devices, tech, fitness equipment, home and bath essentials, and tons of other products.
A lightning deal during Prime Day will be a short-term promotion of a product or service, and can be limited by time or number of products in stock. During Prime Day, lightning deals are exclusive to Prime members. Amazon will stagger out lightning deals down to the minute during this two-day event.
Because of the time-sensitive nature of the sales, it will be important to purchase as soon as you see something you want. Look at the time ticker on the Today’s Deals or Prime Day deals page–it will tell you what percentage has been sold, how many products are remaining and how long the deal will last.
Prices are accurate and items in stock at time of publishing.
Stephanie Quick is part of the commerce and business development team at The Arena Group. She's previously worked at CNN and Bankrate.
Jacob Krol is Senior Editor of Technology and Commerce for The Arena Group’s TheStreet. He sources the latest deals, curates best-of reviews and covers new product announcements across tech, outdoors and sports.
Daisy Hernandez is a staff writer at Pillar4 Media.